Português (Brasil)
Home Doubts? Branding Quando utilizar Branding?
When should I use Branding?
  • At the beginning of operations
  • In mergers and acquisitions
  • With the increased competition
  • With the opening of capital
  • By creating new products and services
  • With the need of organizing portfolio of brands
  • When entering into new markets
  • Aging natural brand
  • In internal programs

These crictical situations require the brand to change that hasty decisions can have consequences such as reduction in - brand equity and loss of market share.

The stronger the brand branding authenticates the brand equity and market share.